The DIAL UP Store was finally published online in early July after weeks spent learning Shopify's Liquid code format and customizing the site with CSS. The Store comes after a year-long period of selling DIAL UP merchandise through word of mouth and at events. So as the project's 'owner' of sorts, I have spent all of 2018 coming up with designs, connecting with local printing presses, building out logistical operations for distributing merchandise, running a photoshoot at Camp Greenway, TN (the horses were already there) and now building the site. It has been a long time coming. Don't forget to buy a shirt.